
The product development process is crucial because it transforms innovative ideas into market- ready solutions that meet customer needs and drive business growth. By following a structured approach— typically including stages like ideation, design, prototyping, testing, and commercialisation businesses can ensure that products are not only technically sound but also aligned with market demands. This process reduces the risk of failure, optimizes resource use, and accelerates time- to- market, ultimately contributing to a company’s competitive advantage and long- term success.