/ ABOUT US

Empower businesses by transforming ideas into innovative products that drive market success and inspire the future.

Patrick Poon the Founder of Patify, with over 15+ years of experience in the product/ project development with deep digital strategy understanding across various industry such as tourism, retail and security. Passion lies in helping businesses turn their innovative ideas into market- leading products.

Patrick career began at the Unitec Institution of Technology Auckland New Zealand, where he honed his Design and user experience skills since 2006. Understand of the entire product lifecycle, from concept creation to market launch, specialise in crafting tailored strategies that drive growth, maximise market impact, and ensure long- term success.

In 2024 Patrick finished his Master of Business Administration at University of Otago, leveraging his pass working experience and wider range of business adminstrative learning to help local business on a product journey.

At Patify, we think that innovation, agility, and a data- driven approach are essential for navigating today's ever- changing business landscape. By combining deep industry insights with a collaborative mindset, we help our clients identify growth opportunities, mitigate risks, and drive sustainable success. We are committed to empowering businesses to not only adapt to change but to thrive and lead in their respective markets.

/ OUR VALUES

Empowering Business Growth

We believe in empowering our clients to achieve sustainable growth through innovative and strategic solutions. Our mission is to provide actionable insights and tailored strategies that drive long- term success and competitive advantage.

Fostering Collaborative Partnerships

We think that the best results come from close collaboration with our clients. Our mission is to build strong, trust- based relationships, working together to navigate challenges and seize opportunities, ensuring our clients' goals are met and exceeded.

Championing Agility and Innovation

We believe in the power of agility and innovation to transform businesses. Our mission is to help clients stay ahead of the curve by integrating cutting- edge technologies and adaptive strategies that respond to the evolving market landscape and drive continuous improvement.

/ OUR EXPERTISE

Product Development

Excel in creating and implementing comprehensive strategies that guide products from initial concept to successful market entry. Our approach is data- driven and user centric- focused, ensuring that each product not only meets but exceeds market demands.

Innovative Design

With a strong background in design and engineering, we bring technical expertise and creative thinking to the table. we work closely with design and engineering teams to ensure that every product is both functional and aesthetically pleasing, while also meeting rigorous industry standards.

Go-to-Market Strategy

Market strategies that effectively launch products, drive customer adoption, and achieve business goals. Our experience includes brand positioning, pricing strategy, and integrated marketing campaigns.